Visual Identity Guidelines
The 麻豆入口 visual identity is the graphic identifier of the University and should inform all print and electronic communication for both internal and external audiences. Using a clear, consistent visual identity for 麻豆入口 will promote awareness and recognition of the University across all audiences.
The visual identity encompasses four elements:
1) University-approved logos
2) A graphic design
3) Typography
4) University-approved color
Examples of communication vehicles include, but are not limited to, magazines, newsletters, brochures; stationery; banners and signage; electronic and print invitations and electronic and print ads. In each of these instances the designed communication vehicle must possess the University鈥檚 visual identity.
The University colors are blue and white, with Pantone 281 as our signature blue color. The University also uses a gold accent color for special events and announcements. Pantone 871 is our signature gold metallic, and Pantones 8003 and Warm Gray 6 are flat equivalent options.
The University also has a secondary color palette consisting of six hues that complement our signature colors. If colors outside of the primary colors are to be used we strongly suggest the use of the provided secondary palette.
Athletic Light Blue (Pantone 298) is a color specified for use with the Athletic logos and is to be used primarily with print material for the University鈥檚 Athletic Department. When used, it used it can ONLY appear in 10% of any design.
Marketing can assist you with color questions concerning the secondary palette or the Athletic Light Blue. Please email creatives@villanova.edu.
麻豆入口 Signature Blue
Pantone 281
CMYK
C:100
M: 85
Y: 5
K: 36
RGB
R: 0
G: 38
B: 100
HTML HEX #: 002664
Metallic Accents
Pantone 871
CMYK
C: 44
M: 46
Y: 78
K: 19
RGB
R: 132
G: 114
B: 72
HTML HEX #: 847248
Pantone 8003
CMYK
C: 37
M: 37
Y: 40
K: 25
RGB
R: 152
G: 148
B: 130
HTML HEX #: 867A6E
The Goudy (serif) and Gotham (san-serif) font families are the recommended typefaces for all University communication materials. Either font family may be used in print or digital formats for headlines, body copy, or other text.
Acceptable substitute typefaces used in a limited manner, such as in a Word document, would be Times New Roman (serif) and Arial (san-serif).
Marketing can assist you with font questions. Please email creatives@villanova.edu.
